Generating Content Mobility…
A beautiful article from wireless week…
Social networking and the content shared among their users is coming to the mobile world.
With the proliferation of 3G networks globally, it’s possible now to take a video on your phone and send it to a social networking site like YouTube, Facebook or MySpace. As video-capable phones increase in number and wireless broadband networks expand, analysts believe user-generated content also will expand.
In fact, within the next five years, nearly 1 billion people could be using their mobile phones to send and receive user-generated content to each other and social networking sites on the Internet, according to estimates by Pyramid Research. The analyst firm estimates mobile social networking will start to take off in 2009, and by 2010 will reach 300 million users. By 2012, 18% of all mobile subscribers will be using phones to access a social network, or about 950 million people.
Social networking sites and user-generated content (UGC) are intrinsically tied together, with members of YouTube, Facebook, MySpace and their brethren posting blogs, photos, videos and music clips.
“Video is where it’s at,” says Nick Desai, CEO of Juice Wireless, which is launching JuiceCaster 6.0 at the CTIA Wireless 2008 show. JuiceCaster is a mobile social-networking application and service that allows phone users to share videos, images and messages between devices and to online social networking sites. The upgrade allows users to create content like videos on their phones and send it as a status update to their friends.
Desai says people who belong to social networks expect to be able to use their phones to access them. Since the mobile phone is becoming the primary communications device, he says, it only makes sense to use it and take advantage of its real-time, and location, capabilities.
Publishing Videos
One of the main reasons people sign up for JuiceCaster is because they want to be able to use their phones to capture video or photos and publish them instantly to their social networking site (SNS). “We make that an easy, 1-click process,” he says, because JuiceCaster works within the camera application on the phone.
